CONTENT STRATEGY

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

Through research and collaboration, TEN ALPHAS will plan and design a content campaign tailored to your business, to ensure that you reach your target market and achieve your business goals.

What can you expect from us?

  • Strategy:

Based on our conversation with your company and our data analysis and research, we will develop a structured strategy appropriate for your business’s campaign. 

  • Communication Objectives:

We will discuss and outline the marketing objectives of your campaign, and ensure that these are met through periodic reporting and analysis.

  • Target Audience:

We will establish your target audience, and ensure that all content is designed and seeded to best reach this audience.

  • Messaging:

We will clarify and expand upon the messaging that will be used in your campaign, to best reflect your business’s tone, style and personality.

  • Channels: 

We will recommend which channels we believe would be most relevant to your campaign and your target audience.

  • Timing:

We will put together a detailed content calendar, highlighting when and where each piece of content will be released.

  • Content:

We will create all the necessary content for your campaign – copy, images, videos, graphics, animations – and send to your for approval in adherence to the campaign deadlines put in place.

  • Reporting:

We will track and measure the outcomes of your campaign to ensure that all your business goals are met.

TEN ALPHAS also offers consulting and workshop services to complement your content strategy! Find out more here.